I wasn't able to find YIQ or YUV values but I did find the voltage levels off of the nesdev wiki, so I created a mock-up of a raw PPU signal and drove it into my CRT tools. This is what I ended up with after a great deal of tinkering with the filters:

Ignore the fact that the colors are on there twice. It's just that I had to generate a complete frame, i.e. two fields.
It seems to match up with the puNES NTSC palette (that's what I'm using these days, sue me), so I guess it's okay. But I had to offset the colorburst generator by 3.5 clock cycles and I'm not sure why. Also the output of the PPU is quite sharp and needed some aggressive filtering. I imagine an actual NES has some filtering that no one's bothered to quantify, in addition to the TV video filters. If you look closely you can see the subcarrier isn't fully suppressed, but I was tired of making filters. I normalized the output according to the colorburst level, otherwise everything's just too damn bright. I also color corrected it for sRGB screens (slightly reduces magenta).
Well anyway the purpose of this was to propose a way to potentially get better color on displays that are capable of it. I haven't actually measured, but it seems that the output falls outside the TV gamut. What that means is some of the color components are negative or greater than 1. The TVs of yore also used very slightly different color primaries. The primaries correspond to Rec. 601 almost exactly. HDTV and sRGB use Rec. 709 primaries (these primaries were developed as a compromise between phosphors used in NTSC TVs and phosphors used in PAL and SECAM TVs [those have their own primaries]). You can convert, but you'll lose some precision. It hardly makes a difference however. One thing I want to clear up is that TVs in the 80s didn't use NTSC primaries (i.e. the primaries listed in the FCC standard). In fact, hardly any TVs used those primaries. The 'NTSC' gamut is a complete waste of time and you should never think about it.
Anyway, with this generated palette I can sample the colors and create some matrices/palettes/whatever for BT.2020, DCI, Adobe RGB, etc. I'm not exactly sure how it will turn out. The correct method will be to clamp on the Rec. 601 gamut so we should get an almost identical picture to what we see here, but it will be possible to see how the image looks unclamped as well.